About us

Two names. One idea: things that don't obviously go together, do.

Apples & Oranges has helped forward-thinking SMEs grow since 2017, through every tech boom and bust. The .ai practice brings that same steady, values-first approach to artificial intelligence.

Our story

Marketers who kept re-skilling

While A&O officially started in 2017, we consider ourselves part of the original Web 2.0 wave that brought us what we now call digital marketing. Tech booms have come and gone. eCommerce became business as usual. Through it all, we figured out the parts that stay the same, and the parts that need constant re-skilling and attention.

AI is the biggest of those shifts yet. So we built a dedicated practice for it. Same team, same values, sharper focus.

The family

applesoranges.ca: digital marketing & analytics for mission-driven SMEs.

applesoranges.ai: practical AI training & implementation for real industries.

Visit applesoranges.ca →

Our team

The people behind the work

MD

Michael Despotovic

Co-Founder & CTO
NS

Noor Siddiqui

Co-Founder & COO
AB

Alia Baroudi

Account Manager
CT

Casey Telford

Content Specialist
NN

Nicole Neypes

Creative & Tech Lead
JJ

Jake Johnson

Data Solutions Specialist
MM

Maria Luisa Mantilla

Digital Marketing Specialist

Want to work with us?