🎓 50% of your AI training, up to $10,000, refundable by grant. Apply by August 1.

See pricing & grants →
About us

Canadian AI Trainers for Canadian Businesses

Apples & Oranges has helped forward-thinking Canadian SMEs grow since 2017, through every technological shift and learning curve. From our home base in Oakville, Ontario, the .ai practice brings that same steady, values-first approach to artificial intelligence.

Our story

Digital marketers who never stopped learning

While A&O officially started in 2017, we consider ourselves part of the original Web 2.0 wave that brought us what we now call digital marketing. Tech booms have come and gone. eCommerce became business as usual. Through it all, we helped Canadian businesses figure out the parts that stay the same, and the parts that need constant re-skilling and attention.

AI is the biggest of those shifts yet. So we built a dedicated practice for it. Same team, same values, sharper focus.

The family

applesoranges.ca: digital marketing & analytics for mission-driven SMEs.

applesoranges.ai: practical, custom AI training for real industries.

Visit applesoranges.ca →

Our team

The people behind the work

Two Canadian marketers who kept re-skilling, and turned that habit into an AI training practice.

Michael Despotovic

Co-founder & Owner

Michael Despotovic

Michael came up through the Web 2.0 wave of digital marketing. After studying at Simon Fraser University, he spent years in the trenches of analytics, SEO, email, and performance marketing for growing businesses, and kept building his own tools along the way, from e-commerce SEO automation to Shopify workflows.

That habit of tinkering is what pulled him toward AI early. Today he leads A&O's AI practice from Ontario, turning what today's tools can genuinely do into training that non-technical teams can use the Monday after.

  • Marketing analytics, reporting, and performance marketing
  • SEO, e-commerce, and Shopify automation
  • Applied AI, prompting, and workflow design
Connect on LinkedIn →

Co-founder & Owner

Noor Siddiqui

Noor has spent her career turning digital marketing strategy into real results for mission-driven Canadian businesses, and running the operations that keep client work sharp, honest, and on time.

That operator's eye is exactly what makes A&O's AI training practical. She's relentless about whether a tool actually saves a team time, not just whether it demos well, and she leads how A&O scopes, delivers, and measures every engagement.

  • Digital marketing strategy and client leadership
  • Operations, delivery, and team enablement
  • Applied AI for real, everyday business workflows
Connect on LinkedIn →
Noor Siddiqui

Want to work with us?

Book a call See open roles